Customers have come to demand more from the companies they love than just products and services. They also want to have experiences in conjunction with their transactions. So, if you want to keep your consumers pleased while also standing out from the crowd, you should adopt experiential marketing.
What Would be Experiential Marketing and How Does It Work?
Experiential marketing is a communication technique that involves providing customers with first-hand experiences connected to your company in some manner. Experiential marketing campaign planner Singapore also does this. Any encounter that offers a consumer an unexpected, unique, or memorable moment qualifies. It might include the following:
- Attending a live event or seeing a presentation in person
- Taking pleasure in a one-of-a-kind experience, manufacturing, or in-store design
- Using a dramatic or fascinating feature in a photograph
- Participating in the evolution or modification of a brand
- Participating in or watching a sport
- Being treated like a VIP
- Meeting a well-known figure
Using experiential marketing, the possibilities are endless
Moments can then be used to guide clients along with the consumer decision-making process or deliver an enhanced experience when they are in the middle of the buying funnel. Moments can occur from either the digital or physical world. Customers may interact with companies when visiting their stores or attending special events, as well as while exploring their websites or using their applications.
The remainder of this essay will concentrate on in-store experience marketing, such as this Sap business example.
Salesforce placed a 106-foot, 7-million-pixel LED screen in their foyer to give an upgraded experience for consumers visiting their headquarters (as well as to create a positive work environment for the workers that work there).
The gigantic video wall, which rotated movies ranging from a flowing waterfall to a giant Pac-Man game, transformed an otherwise uninteresting office building lobby into an experience that visitors would enjoy, share on digital networking, and appreciate long after they departed.
Experiential Marketing: Why Do You Need It?
Experiential marketing, as that the Salesforce example demonstrates, produces memorable moments. However, this is only one of the reasons why companies and customers value experiential marketing.
Customers are drawn to unique experiences. Customers desire experiences now more than ever. Consumer tastes are shifting, and consumers are no longer just concerned with purchasing goods. Millennials, in particular, prefer to spend their money on experiences.
Customers appreciate unique experiences. When customers interact with a brand, they don’t want to have the same experience as everyone else. They want a one-of-a-kind experience that is tailored to them.
Positive brand encounters result in long-lasting (and widely disseminated) brand buzz. When you provide a positive and memorable experience for customers, you enhance the likelihood of remembering your brand and returning to do commerce with you. This is beneficial to your bottom line since selling to existing clients is cheaper and more reliable than selling to new consumers.
How to Make Experiential Marketing Work for Your Business
Experiential marketing is a great approach to attract people to your shop, keep them engaged while they’re there, and encourage them to return. Here are a few ideas for making in-store encounters enjoyable, unexpected, and engaging at your concrete block store.
Experiential Marketing Improves Customer Experiences
Experiential marketing isn’t a fad that will fade away when marketing trends shift. Audiences have always valued unique experiences, and they will continue to do so in the future. So, offer your customers whatever they want and utilize experiential marketing to create a brand they can see, consume, share, and remember.